An Indian jewellery advertisement featuring actor Kriti Sanon has been pulled after facing backlash over her outfit, according to a BBC World report published on 26 August 2026.
The campaign showed Sanon celebrating Rakhi, an upcoming Hindu festival. Sanon defended the advertisement, but the available evidence does not include her exact comments or explain the basis of her defence.
Details of the criticism remain limited. The report identifies Sanon’s outfit as the focus of the backlash, but does not describe what she was wearing, who raised the objections or what specific concerns were expressed.
It is also not yet clear which jewellery company produced the advertisement, when it was released, or who decided to withdraw it. No information has been provided about whether the campaign was removed from all platforms or only from particular outlets.
The episode leaves several central questions unresolved, including the scale of the backlash and whether the company issued a public explanation. What is confirmed is that the Rakhi-themed campaign was withdrawn after criticism and that Sanon publicly defended it.