MTN Nigeria has embarked on its 2026 Live it 100 Campus Tour, a strategic initiative aimed at equipping students with essential digital skills while also providing entertainment and networking opportunities. The tour will visit seven universities, reflecting MTN's commitment to fostering a digitally savvy generation.
This year's tour builds on the success of previous initiatives, which have focused on bridging the digital divide among young Nigerians. By integrating skill development with entertainment, MTN is positioning itself as a key player in the educational landscape. "We are excited to empower students with the tools they need for the future," said Adia Sowho, Chief Marketing Officer at MTN Nigeria. “Our goal is to inspire innovation and foster a culture of entrepreneurship among the youth.”
As the tour unfolds, it is expected to not only enhance the students' technological capabilities but also strengthen MTN's brand loyalty among the younger demographic. Looking ahead, the Live it 100 Campus Tour could serve as a blueprint for similar initiatives across Africa, where digital skills are increasingly vital for economic growth and personal development.